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Dear Coaches, marketing is a fundamental aspect of growing your coaching business and reaching your ideal clients. However, there can be misconceptions and misunderstandings about what marketing truly entails. In this article, I aim to shed some light on what marketing is and what it is not when it comes to growing your coaching business.

Let's explore the essence of marketing and how it can be a powerful tool in your coaching journey.

1. Defining Marketing:

Marketing is the strategic process of positioning your coaching services to attract and engage potential clients. I like to think of it as building bridges between your future ideal client (stuck on their 'Problem Islands') and you (on 'Solution Mainland').  It involves understanding your target audience, crafting compelling messages, and using various channels to reach and connect with them. Marketing is about building relationships, creating value, and establishing your coaching brand in the marketplace.

2. Marketing is...